How anonymity deteriorates social media posts

By Claudia Besser and Niels Niemann

Social media is all about sharing personal content with other people. But how do posts change when platforms enable users to publish them anonymously? The app Jodel is exactly based on that idea. Users can write short posts without their name appearing. In cities with a university, like St. Gallen, the app is mostly used by students. Although being very popular for a while, Jodel lost a big part of its community. This might be a consequence of the misbehavior of some users.

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