Social media and Narcissim: does sharing visual cotent on social media enhance narcissim?

By Ophelie Caveng 

The use of social media has increasingly taken a big place in our everyday routine.  68% of American use Facebook and 35% use Instagram where at least half of users visit these platforms on a daily basis according to the Pew research. According to another study 95 million pictures are shared on Instagram per day and 300 million on Facebook. Considering those numbers, it can no longer be denied that a shift in society has occurred concerning visual content sharing. However, it is important to point out that the rise of content sharing on social media has also offered several possibilities for people to expose their self to other. This tendency could have led to a narcissist tendency which raises the question: In what way sharing visual content on social media may lead to the enhancement of narcissism? Continue reading

Social media and stress among students

By Johanna Porse

Going to university can cause a lot of stress. Not only do students have to worry about deadlines and exams. But also about getting to know new people and social status. Being an A-student is inadequate, social media fuels constant comparison and a feeling of not being enough. Problems such as anxiety, depression and eating disorders are on the rise among university students.

Continue reading

Open Data Society: A Step Into The Future

by Daphné Huang

“Information is the oil of the 21st century, and analytics is the combustion engine.” – Peter Sondergaard, Gartner Research

As of today, there are more than 2.62 billion active users on social media. With the upcoming adoption of the GDPR in May 2018, user privacy and the protection of personal information is the center of an important debate.

Continue reading

Is Social Media making you waste money?

By Yao Yuxiang & Lídia Concustell

The fact that digital media culturally matters is undeniable but showing how, where, and why it matters is necessary to determine some global presumptions and implications. Ethnographic approaches allow us to study a culture, understanding culture as a broadened concept which includes any group or organization. Accordingly, we can analyze the culture of a defined cluster. In order to deepen on research methods, we want to identify how social media actually impacts on consumer behavior. The idea is to conduct various researches to differentiate the impact of social media on consumer behavior. I sincerely consider media have become central to the articulation of cherished beliefs, practices, and modes of being in the world.

In the interest of stablishing relationships between social media and consumer performance, we distinguish two clusters to be focused on. Continue reading

How anonymity deteriorates social media posts

By Claudia Besser and Niels Niemann

Social media is all about sharing personal content with other people. But how do posts change when platforms enable users to publish them anonymously? The app Jodel is exactly based on that idea. Users can write short posts without their name appearing. In cities with a university, like St. Gallen, the app is mostly used by students. Although being very popular for a while, Jodel lost a big part of its community. This might be a consequence of the misbehavior of some users.

Continue reading